The business plan….

As a serial entrepreneur, I understand the importance of a business plan and why you need a path to follow…..that being said.

Cathy Herman Design which morphed into Ms. Print Printing Center, Inc. was a start up business that I owned and sold while living in Pittsburgh. I learned that working hard enough to be successful, listening and taking good advice from solid mentors, keeping your eye on the balance sheet, doing work you love and paying attention to customers needs are all part of a good business plan.

American Woman Promotions is the name of the dream, putting the name to paper and filing all necessary paperwork with the state and local government is the path to making the dream a reality, done. is up and running.

Website registration, creation, shopping cart, twitter, facebook, google+, LinkedIn, logos, business cards, giveaways, new printer, wifi, connections with vendors, tradeshows, cash flow, cash flow, cash, flow.  I have learned that taking one day at a time, one thing at a time and doing it correctly, in the moment, is the way to wade through countless projects and hone them down to size.

With any new business cash flow is king, of course in the beginning the cash usually flows in an outward direction. Social marketing is one of the things you can do successfully on a budget, there are tons of resources on line to learn the newest tips and sites and I am taking advantage of not having a TV to learn them at night.

Although it takes time to plan correctly, most systems will be in place for years and the upfront work will payout tenfold down the road.  Experience from working with slapped together procedures has taught me an old lesson, measure twice, cut once.


8 responses to this post.

  1. Posted by Tom Walney on November 27, 2011 at 8:50 am

    Hi Cathy,
    You go girl, and good luck with your new adventures!! Take care.



  2. Posted by Marcy Apple on November 27, 2011 at 2:41 pm

    Excellant motto I use it every day. Measure twice cut once. Much like “It’s funny how we don’t have time to do it right the first time but always make time to do it right the second time.


  3. You are so right. I tend to “multi-task”. Sometimes this is a good thing. Most of the time I find that “multi_tasking” in reality is running around doing bits of this and that, feeling overwhelmed and not really accomplishing anything that needs to be done.
    I read something good last night by Dr. Wayne Andersen (Take Shape For Life):

    “Put your mind to rest before bed by making a to-do list of tasks and priorities for the next day. You’ll go to sleep confident that you won’t forget something important once your busy day gets going (or wake up in the night worrying about it). Just be sure to make up your list early enough in the evening so you’re not thinking about tomorrow’s concerns right before bed.”

    This is really good advice. I’m going to put a list on paper (yes real paper) and keep it in front of me tomorrow. Each day I will add something that I have been putting aside, like organizing my office. With it scheduled into my day, it will actually get done!

    You are doing great!! Miss you!


  4. Posted by Jim Grammer on November 28, 2011 at 6:06 am

    Kathy –

    Spot on. My transition to Islay Hill Alpaca Ranch full time has begun now that my brain is fixed, and I’m having amazing realizations that there are a bunch of smallish, purposeful technologies ready to use along with our Value Plans for friends/customers. I’m looking forward to providing alpaca yarn and other cool stuff along with a ranch stand experience that’s just fun for everyone.

    I started my professional career in the bicycle industry, and that was the same sort of experience. Bringing an enjoyable interaction that never felt like selling. That was the mid-’80’s, and now there are so many more tools it’s just amazing. This will be huge fun!

    Take Care,



  5. Posted by Janet Barton on November 29, 2011 at 6:04 am

    I’m so proud of you and excited for you- you’ve always been a great inspiration to me and it looks like that will continue- no need to wish you luck, you’ve got a plan.


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